Why Brand Approval Matters: Protecting Your Products on Amazon

Brand approval isn’t just a formality—it’s a crucial step in protecting your brand on Amazon. Learn why SARVI7 prioritizes this process and how it safeguards your reputation.

3/28/20251 min read

Your brand is your business, and protecting it on Amazon should be a top priority. That’s where brand approval comes in.
What is brand approval? It’s the process where a wholesale seller requests official permission from the brand before listing and selling their products. This step ensures that only authorized sellers are representing your brand.
Why does it matter?

Protects Brand Identity: Avoids counterfeits or unauthorized listings.
Controls Product Quality: Only approved sellers have access to your genuine products.
Maintains Pricing & Reputation: Keeps your product pricing consistent and avoids undercutting.

At SARVI7, we never sell a product without brand approval. We believe in doing business the right way—with trust, integrity, and your brand’s reputation at the core.